by guiguimaraes | May 28, 2009 | Inglês
Unfortunately, I could not watch the UEFA Champions League final due to professional issues, as should have happened to many others, mainly in Brazil. However, I am sure that few failed to notice the various brands involved in the event. Reebok, for example, released...
by guiguimaraes | May 25, 2009 | Inglês
The relationship between Adidas and the All Blacks, the New Zealand rugby team, is perhaps the best explored by a sponsor. The sports brand has already held numerous activities powering this partnership. One of the most striking was “Bonded by Blood”, in...
by guiguimaraes | May 22, 2009 | Inglês
I believe most people share my belief that Red Bull is one of the companies that best make use of sports as a marketing tool and best activates its properties. In the activations that can be seen on the videos below, which took place in 2007 and 2008, the company...
by guiguimaraes | May 19, 2009 | Inglês
I believe everyone knows Heineken sponsors UEFA Champions League. It’s very clear, since the brewery is always reinforcing its position. Its ads on the opening and closing of the broadcasts, with the famous lyrics of the start of the games (“These are the Champions”)...
by guiguimaraes | May 14, 2009 | Inglês
Radical sports are extremely rich in amazing images and moves. Surf, for its scenario, is almost perfect. Nescau, the Brazilian market leader in powdered chocolate, shines in its Super Surf, the Brazilian surf championship, sponsorship. The brand not only sponsors the...
