by guiguimaraes | Jun 29, 2009 | Inglês
In this post I´ll only say that the Adidas – All Blacks relationship won another prize, this time with “This is not a Jersey” And, just like the post about Nike and the Hong Kong basketball league, I´ll let the image above and video below do the...
by guiguimaraes | Jun 25, 2009 | Inglês
In this post I’ll only say that this Nike activation for the Hong Kong basketball league won the Cannes Design GP this year. The rest is up to the images above and video below. It’s not necessary to say more; that’s for...
by guiguimaraes | Jun 24, 2009 | Inglês
Adidas, Chelsea sponsor and provider, went beyond the sport partnership with the club also supporting the club’s social responsible activities. Chelsea has a programme (Blue Pitches) which provides free-to-use pitches to incentive young people in west London to...
by guiguimaraes | Jun 19, 2009 | Inglês
I know that the purpose of this blog, as explained earlier and followed since, is to disseminate the best practices in sports activation. However, this time, I’m going to talk about one that had the potential of being great, generating free media and positive...
by guiguimaraes | Jun 17, 2009 | Inglês
Some posts ago I spoke of what Heineken did with UEFA Champions League, using icons of the competition (especially the theme song) to take up the event. Guinness with Rugby, however, went even further. Through a long partnership with the sport, the brand consolidated...
