by guiguimaraes | Aug 26, 2009 | Inglês
Taking advantage of the Athletics World Championship in Germany, Adidas released a campaign with 7 major stars of the sport sponsored by the brand (Tyson Gay, Christine Ohuruogu, Allyson Felix, Jeremy Wariner, Veronica Campbell, Haile Gebrselassie e Blanka Vlašić)....
by guiguimaraes | Aug 20, 2009 | Inglês
Sony Ericsson found a very interesting way to promote the Toronto tournament of the WTA Tour. The company literally stopped the traffic at Yonge Street, one the busiest in Toronto, to promote a match between Ana Ivanovic and Caroline Wozniacki (see below). The...
by guiguimaraes | Aug 17, 2009 | Inglês
This Monday it is difficult not to talk about Usain Bolt and what he did on Sunday in the World Athletics Championship in Berlin. He does not really have competitors. He broke the 100m world record and won the world championship finals with great ease. Before that,...
by guiguimaraes | Aug 5, 2009 | Inglês
Previously, I talked about the partnership between TAM, the biggest Brazilian airline, and the Brazilian National Football Team and how the company is using it to generate content for its on board media and to further consolidate its brand. While writing this post, I...
