by guiguimaraes | Sep 23, 2009 | Inglês
That the Argentine team is not doing well we all know. But Claro, its sponsor, has just released a very interesting video, describing what happens to fans following their team (below). The film, very realistic, uses peculiarities of the Argentine stadiums, such as the...
by guiguimaraes | Sep 1, 2009 | Inglês
Sometime ago I talked about Nike being more active in the Brazilian football market, but did not say anything about Adidas, which also is. And the two rivals are having a very nice battle with their partnerships with the two biggest rivals in São Paulo’s football:...
by guiguimaraes | Sep 1, 2009 | Inglês
Nike took advantage of the imminent start of the U.S. Tennis Open to launch its new look for the sport (next). In an event with stars of today (Roger Federer, Rafael Nadal and Serena Williams) and the past (John McEnroe) and children from social projects in New York...
