by guiguimaraes | Oct 19, 2009 | Inglês
To promote the Transformers 2 – Revenge of the Fallen DVD / Blu-Ray release, Paramount innovated.The company decorated the cars of Ryan Newman and Jeff Gordon with the visual cues of Optimus Prime and Megatron, respectively, in the October the 17th race (image below)....
by guiguimaraes | Oct 18, 2009 | Inglês
I am going to have a little out of the blog subject (sport activation) post, but the Electrolux idea was so brilliant that it will certainly inspire us.The main feature of the new Electrolux washing machine is the tennis shoes washing function. Therefore, the company...
by guiguimaraes | Oct 10, 2009 | Inglês
The last post was slightly out of the blog purpose. So, in this one I will talk about two very interesting activations from the same company, Gillette.With three of the young talents (Carl Edwards, Kasey Kahne e Kyle Busch) Gillette sponsors, the company plays with...
by guiguimaraes | Oct 8, 2009 | Inglês
I waited a while to write this post because I thought it was worth waiting to see what the companies had prepared or were preparing to celebrate the victory of Rio de Janeiro to host the 2016 Olympics. But I must confess I am (very) disappointed. One hell of an...
