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Adidas and the World Cup – Great Example of 360 Marketing

Adidas and the World Cup – Great Example of 360 Marketing

by guiguimaraes | Dec 30, 2009 | Inglês

Adidas launched the 2010 World Cup ball just hours before the group draw to take advantage of the noise around the event. To further amplify its launch, displayed an exhibit of giant models of the balls used in every World Cup since 1970, when the company started its...

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