by guiguimaraes | Jan 27, 2010 | Inglês
Sorry for going back for the Sunday postagain, but things keep on coming. Stadium Associates has signed a licensing agreement with the NFL and will sell pieces of the field used in the great game that will take place on 7th february, in Miami (right). For Scotts, to...
by guiguimaraes | Jan 25, 2010 | Inglês
The first packaging has been released with the Cincinnati Reds...
by guiguimaraes | Jan 24, 2010 | Inglês
Normally, Ativa Esporte talks about best practices in activation. However, this time, we´ll discuss the potential of a recently signed partnership. In the early days of 2010, an agreement between Scotts Lawns and Major League Baseball was announced. With an...
by guiguimaraes | Jan 17, 2010 | Inglês
Coke is the FIFA World Cup Trophy Tour sponsor and uses the tool in several ways. The visibility, of course, is guaranteed. But the brand goes beyond, way beyond. In Brazil, for example, it’s generated a great buzz. With the upcoming arrival of the trophy, Coke put a...
by guiguimaraes | Jan 8, 2010 | Inglês
E.on is an energy company that sponsors the FA Cup and found a very clever way to leverage this association. The company created a campaign that explores a word play with “save”, using Portsmouth and England international goalkeeper David James (image above) to...
