by guiguimaraes | May 22, 2012 | Inglês
Guilherme Guimarães, Ativa Esporte´s General Manager, gave a speech on Social Media Brasil 2012, ocurred on may 11th and 12th at São Paulo. Find below Guilherme presentation. Oh, unfortunately it´s in portuguese. 🙁 Marketing Esportivo + Redes Sociais View more...
by guiguimaraes | May 22, 2012 | Inglês
The infographic below shows some interesting data and cases about social media influence in sports, mainly in the United States. To sum up, social media opens two new frontiers to sports: 1) New possibilities in interaction and engagement between athletes / clubs and...
by guiguimaraes | May 9, 2012 | Inglês
Last week Ativa Esporte launched its new blog about sports marketing in Brazil and the way brazilians think sports marketing. But you can´t truly understand anything about the brazilian context without figuring Brazil out: the country, the history and our unique...
by guiguimaraes | May 4, 2012 | Inglês
Sports Marketing has always been connected to events, and that will never change. The spectacle, challenges, overcoming stories, victories and defeats happen in the field, court, track etc. These things hold people’s attention, and that is what makes sport...
by guiguimaraes | May 3, 2012 | Inglês
Writing the first post for the Ativa Esporte (the company which I recently became partner[GG] of) blog is a difficult task. Should I write about how the company is cool? Who talks too much does too little. Should I write about sports marketing? All future posts will...