by guiguimaraes | Jun 27, 2012 | Inglês
Sports and music are always together. Some brands already work with this kind of synergy very well. A good example is Coca-Cola´s World Cup 2010 jingle, that had more awareness than the official one. Recently we wrote a post about a country music band sponsoring Vasco...
by guiguimaraes | Jun 14, 2012 | Inglês
The infographic below shows how Olympics and media evolves, and keep evolving, through time. Olympics are a great platform of human overcoming stories, not only from a physical and mental perspective, but also from the perspective of our desire to communicate. 2012 is...
by guiguimaraes | Jun 13, 2012 | Inglês
This video show great images of people overcoming their limitations through sports. It´s an inspiration source for those of us who work with sports marketing. The connection between companies and sports go beyond brand visibility. Good sports marketing can cause the...
by guiguimaraes | Jun 6, 2012 | Inglês
We know this might just look like another opportunistic post about two of the most commented marketing phenomena these days: the new Nike campaign and The Avengers movie. But, we promise, in the end of the text you will notice that both have a lot in common in their...
