by guiguimaraes | Dec 26, 2012 | Inglês
Some time ago wrote a post about mascots, an interesting property that clubs and sponsors often overlook. and we think this is wasted potential. Recently we found out a very interesting piece of news from the Brooklyn Nets (the NBA team) who invited Marvel Comics to...
by guiguimaraes | Dec 26, 2012 | Inglês
A couple of months ago Simon Chadwick, one of the main european sports marketing academics, presented a lecture about the London 2012 learnings, Rio 2016 challenges and also a little bit of ambush marketing. The event was organized by the British Council and Coppead...
by guiguimaraes | Dec 19, 2012 | Inglês
This content was originally posted as our constribution to Synergy Sponsorship´s blog. You can find the original link here. Find out more about our partnership with Synergy here. 2012 was a landmark year for sports marketing in Brazil. London 2012 handed the Olympic...
by guiguimaraes | Dec 19, 2012 | Inglês
This picture was taken earlier this year, at the Mascots Race, an event organized by the English Championship, Division 1 and Division 2. This event takes place annually and is part of a calendar to promote their social cause, which this year is prostate cancer. The...
by guiguimaraes | Dec 18, 2012 | Inglês
We don´t like to write posts about ourserlves, but, in this case, it is worth sharing. Guilherme Guimarães, Ativa Esporte´s general manager, was interviewed by Wall Street Journal in a piece about the brazilian football moment. You can read...
