Business Game: Ativa Esporte’s biweekly hangout about sports marketing

In the beginning of this year we created Business Game (Negócios em Jogo in Portuguese), a biweekly hangout in which Ativa Esporte´s partners, Guilherme Guimarães and Bruno Scartozzoni, talk and discuss about the latest news in sports marketing universe, considering both Brazilian and foreign cases. Eventually the program also hosts special guests, including advertisers, athletes and teachers.

This is part of a partnership between Ativa Esporte and Google Brasil to generate content through Google Plus and Hangouts On Air. By the way, our official page in Google Plus has more than 100.000 followers for now, and counting. Most posts are in Portuguese, sorry.

Negócios em Jogo is also in Portuguese, but we are publishing the first 7 editions here in case some of our readers understand the language, or know someone who can help.

If you want to follow the next editions, please go to this link, at our Portuguese blog. We will host some in English in the future and will keep you posted.

Ativa Esporte at Wall Street Journal

We don´t like to write posts about ourserlves, but, in this case, it is worth sharing. Guilherme Guimarães, Ativa Esporte´s general manager, was interviewed by Wall Street Journal in a piece about the brazilian football moment. You can read it here.

Ler mais

Sports marketing is in the details

The NBA and Dream Team star Lebron James recently bought shares of the group which controls Liverpool, the English football team. Lebron has a contract with Nike, including a sneakers collection endorsed by him. A new model based on the team, with the same colours and...

Ler mais

When sports meets culture

Right after London 2012 closing ceremony Creative Review wrote a great post showing the best Olympic contributions to creativity in many fields, such as advertising, architecture, technology, design and even arts. We strongly recommend you to read it. Among all the...

Ler mais

#Socialympics 2

Many specialists do consider London 2012 as the first games from the "social era". In other words, London 2012 were the first games with a major influence from social media. If we think about Beijing 2008 the main social media platforms that we know today were not...

Ler mais

I want to see during the World Cup

"I want to see during the World Cup" is a brazilian meme that express how people feel about the lack of infra-structure, politics corruption and general distrust about World Cup 2014. For example, if there is a problem in a subway station or at the airport, someone...

Ler mais

Lessons from London 2012 for Rio 2016

Ativa Esporte has recently closed a partnership with Synergy, one of the most relevant sports marketing agencies in the world. During London 2012 we contributed to Synergy´s blog posting the view from Brazil of the Olympics. This is the third and last post,...

Ler mais

How Brands are Activating London 2012 in Brazil

Ler mais

London 2012 – The View From Brazil

Ativa Esporte has recently made a partnership with Synergy, one of the most relevant sports marketing agencies in the United Kingdom and the world. During London 2012 we contributed to Synergy´s blog posting some thoughts about brazilian point of view. This is the...

Ler mais

Olympic geography

This infographic isn´t directly related to sports marketing, but it´s pure design and justifies the post by its originality. How didn’t anyone think about that before?

Ler mais

The future race car – high speed without a pilot

In this TEDTalk, Chris Gerdes, Stanford Automotive Research Center director, talks about the cars of the future, which will run without drivers. Eventually, along the researches, they discovered that humans drive as well as the computer, so they investigated the...

Ler mais