Uniting Brands and People through Sport

Discover how the power of sport can inspire, connect and transform your brand. Explore our creative solutions that promote well-being, social inclusion and happiness for your customers. Come play with us and make a difference!

Integrating Sports and Brands

Transforming the power of sports into meaningful connections through innovative marketing strategies, unique experiences and expert advice.

Unlock the Potential of Sports Marketing

We will be your partner in creating engaging experiences, building brand loyalty, and driving business growth through data-driven insights.

Onde o esporte e as marcas se encontram

Conectando Pessoas por meio de Experiências Únicas, Construindo Consciência de Marca e Promovendo Relacionamentos Duradouros por meio de Parcerias Estratégicas.

Elevate your brand with sports

Specialized consultancy for greater brand presence, greater visibility and greater customer engagement through sports marketing and sponsorship strategies.

Our purpose

Making sport work for the development of brands and brands working for the development of sport

In other words

Taking brands out of the backdrop and bringing them to the interview table

Frequently Asked Questions

1. What is sports marketing consultancy and how can it benefit my brand?

Ativa Esporte’s sports marketing consultancy involves creating personalized strategies to integrate your brand into the sports universe. Benefits include greater audience engagement, strengthening brand image, and greater customer loyalty.

2. How does sponsorship activation work?

In sponsorship activation, we transform investment into engaging actions that highlight your brand during sporting events. This includes creating unique audience experiences that increase the sponsor’s visibility and return on investment.

3. How can Ativa Esporte help my brand on social media?

Ativa Esporte develops and manages social media strategies that guarantee an active and relevant presence. We create attractive content and manage campaigns to increase engagement, visibility and interaction with the target audience.

4. What is consultancy on the Sports Tax Rescue Law?

Our specialized consultancy helps your company take advantage of the tax benefits of the Sports Incentive Law. We provide guidance on how to maximize these incentives, promoting projects that benefit both the community and your brand image.

5. What is the focus of Ativa Esporte’s work?

Ativa Esporte focuses on integrating sports and brands, creating engaging experiences and promoting sports development through various services and initiatives.

Main customers and partners

Content

Business Game: Ativa Esporte’s biweekly hangout about sports marketing

In the beginning of this year we created Business Game (Negócios em Jogo in Portuguese), a biweekly hangout in which Ativa Esporte´s partners, Guilherme Guimarães and Bruno Scartozzoni, talk and discuss about the latest news in sports marketing universe, considering...

Brazil 2014: Under 500 Days And Counting

This content was originally posted as our contribution to Synergy Sponsorship´s blog. You can find the original link here. Find out more about our partnership with Synergy here. Last week FIFA and the Brazilian government were going to celebrate 500 days to go to the...

Seven Golden Rules Of Naming Rights Sponsorship For Brands

This post was originally published on Mundo do Marketing in portuguese and was adapted from our partner Tim Crow´s article "Why There Are Now Six Golden Rules Of Naming Rights Sponsorship For Brands". Very recently some Brazilian football clubs announced that their...

Brooklyn Nets created a new mascot together with Marvel Comics

Some time ago wrote a post about mascots, an interesting property that clubs and sponsors often overlook. and we think this is wasted potential. Recently we found out a very interesting piece of news from the Brooklyn Nets (the NBA team) who invited Marvel Comics to...

Simon Chadwick talks about London 2012 learnings and much more

A couple of months ago Simon Chadwick, one of the main european sports marketing academics, presented a lecture about the London 2012 learnings, Rio 2016 challenges and also a little bit of ambush marketing. The event was organized by the British Council and Coppead...

The Top 5 Brazilian Sports Marketing Campaigns Of 2012

This content was originally posted as our constribution to Synergy Sponsorship´s blog. You can find the original link here. Find out more about our partnership with Synergy here. 2012 was a landmark year for sports marketing in Brazil. London 2012 handed the Olympic...

Mascots, wasted potential

This picture was taken earlier this year, at the Mascots Race, an event organized by the English Championship, Division 1 and Division 2. This event takes place annually and is part of a calendar to promote their social cause, which this year is prostate cancer. The...

Ativa Esporte at Wall Street Journal

We don´t like to write posts about ourserlves, but, in this case, it is worth sharing. Guilherme Guimarães, Ativa Esporte´s general manager, was interviewed by Wall Street Journal in a piece about the brazilian football moment. You can read it here.

Sports marketing is in the details

The NBA and Dream Team star Lebron James recently bought shares of the group which controls Liverpool, the English football team. Lebron has a contract with Nike, including a sneakers collection endorsed by him. A new model based on the team, with the same colours and...

When sports meets culture

Right after London 2012 closing ceremony Creative Review wrote a great post showing the best Olympic contributions to creativity in many fields, such as advertising, architecture, technology, design and even arts. We strongly recommend you to read it. Among all the...

#Socialympics 2

Many specialists do consider London 2012 as the first games from the "social era". In other words, London 2012 were the first games with a major influence from social media. If we think about Beijing 2008 the main social media platforms that we know today were not...

I want to see during the World Cup

"I want to see during the World Cup" is a brazilian meme that express how people feel about the lack of infra-structure, politics corruption and general distrust about World Cup 2014. For example, if there is a problem in a subway station or at the airport, someone...

Lessons from London 2012 for Rio 2016

Ativa Esporte has recently closed a partnership with Synergy, one of the most relevant sports marketing agencies in the world. During London 2012 we contributed to Synergy´s blog posting the view from Brazil of the Olympics. This is the third and last post,...

How Brands are Activating London 2012 in Brazil

Ativa Esporte has recently closed a partnership with Synergy, one of the most relevant sports marketing agencies in the world. During London 2012 we contributed to Synergy´s blog posting the view from Brazil of the Olympics. This is the second post,...

London 2012 – The View From Brazil

Ativa Esporte has recently made a partnership with Synergy, one of the most relevant sports marketing agencies in the United Kingdom and the world. During London 2012 we contributed to Synergy´s blog posting some thoughts about brazilian point of view. This is the...

Olympic geography

This infographic isn´t directly related to sports marketing, but it´s pure design and justifies the post by its originality. How didn’t anyone think about that before?

The future race car – high speed without a pilot

In this TEDTalk, Chris Gerdes, Stanford Automotive Research Center director, talks about the cars of the future, which will run without drivers. Eventually, along the researches, they discovered that humans drive as well as the computer, so they investigated the...

Tooned, the animated series from McLaren

McLaren, the world renown Formula 1 team, has just released a new animated series with 13 episodes. The series bring Lewis Hamilton and Jenson Button as characters. The episodes will be released at the end of each Grand Prix, following the races calendar. The first...

Corinthians wins Libertadores; sponsors profit!

For those who do not know brazilian football well, this post needs a little contextualization. Corinthians is the second biggest brazilian football club in number of supporters. They have lots of national titles, but lack international tradition. Well, it´s more...

Vancouver Whitecaps presents its new uniform…on FIFA Soccer!

Vancouver Whitecaps is a MLS canadian team. As any major football team nowadays they took advantage of the new uniform (3rd kit) launch to engage with fans. But, instead of a common campaign, usually involving press conferences and contests between fans, the Whitecaps...

Mascots, wasted potential

This picture was taken earlier this year, at the Mascots Race, an event organized by the English Championship, Division 1 and Division 2. This event takes place annually and is part of a calendar to promote their social cause, which this year is prostate cancer. The...

Ativa Esporte at Wall Street Journal

We don´t like to write posts about ourserlves, but, in this case, it is worth sharing. Guilherme Guimarães, Ativa Esporte´s general manager, was interviewed by Wall Street Journal in a piece about the brazilian football moment. You can read it here.

Sports marketing is in the details

The NBA and Dream Team star Lebron James recently bought shares of the group which controls Liverpool, the English football team. Lebron has a contract with Nike, including a sneakers collection endorsed by him. A new model based on the team, with the same colours and...