On the opening day of the Los Angeles Dodgers, one of the most traditional baseball franchises in the United States, current season, the team and its sponsor Jet Blue had a very clever idea.
In the traditional line-up announcement, instead of the players coming out of the dugout, they came out of the stands. And, for them to descend from there, a ladder just like the ones used by the airline in its aircrafts was placed (picture besides, from www.partnershipactivation.com).
A very creative, simple way to leverage visibility for the partner, while bringing fans closer to their idols.