The future race car – high speed without a pilot

In this TEDTalk, Chris Gerdes, Stanford Automotive Research Center director, talks about the cars of the future, which will run without drivers. Eventually, along the researches, they discovered that humans drive as well as the computer, so they investigated the reasons for that.

This video is very interesting for those who like car races and futurology. We could forecast a world where day by day transport by car will be totally automated. This could diminish accidentes, stress etc.. On the other hand, racing as a sport would be one of the last opportunities to drive, or see someone driving, a car. In other words, it could leverage racing status as a sport. Or not…

And you? What do you think about that?

Mascots, wasted potential

This picture was taken earlier this year, at the Mascots Race, an event organized by the English Championship, Division 1 and Division 2. This event takes place annually and is part of a calendar to promote their social cause, which this year is prostate cancer. The...
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Ativa Esporte at Wall Street Journal

We don´t like to write posts about ourserlves, but, in this case, it is worth sharing. Guilherme Guimarães, Ativa Esporte´s general manager, was interviewed by Wall Street Journal in a piece about the brazilian football moment. You can read it here.
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Sports marketing is in the details

The NBA and Dream Team star Lebron James recently bought shares of the group which controls Liverpool, the English football team. Lebron has a contract with Nike, including a sneakers collection endorsed by him. A new model based on the team, with the same colours and...
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When sports meets culture

Right after London 2012 closing ceremony Creative Review wrote a great post showing the best Olympic contributions to creativity in many fields, such as advertising, architecture, technology, design and even arts. We strongly recommend you to read it. Among all the...
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#Socialympics 2

Many specialists do consider London 2012 as the first games from the "social era". In other words, London 2012 were the first games with a major influence from social media. If we think about Beijing 2008 the main social media platforms that we know today were not...
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I want to see during the World Cup

"I want to see during the World Cup" is a brazilian meme that express how people feel about the lack of infra-structure, politics corruption and general distrust about World Cup 2014. For example, if there is a problem in a subway station or at the airport, someone...
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Lessons from London 2012 for Rio 2016

Ativa Esporte has recently closed a partnership with Synergy, one of the most relevant sports marketing agencies in the world. During London 2012 we contributed to Synergy´s blog posting the view from Brazil of the Olympics. This is the third and last post,...
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How Brands are Activating London 2012 in Brazil

Ativa Esporte has recently closed a partnership with Synergy, one of the most relevant sports marketing agencies in the world. During London 2012 we contributed to Synergy´s blog posting the view from Brazil of the Olympics. This is the second post,...
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London 2012 – The View From Brazil

Ativa Esporte has recently made a partnership with Synergy, one of the most relevant sports marketing agencies in the United Kingdom and the world. During London 2012 we contributed to Synergy´s blog posting some thoughts about brazilian point of view. This is the...
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Olympic geography

This infographic isn´t directly related to sports marketing, but it´s pure design and justifies the post by its originality. How didn’t anyone think about that before?
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